Give every founder in your cohort one way to test ideas
Every team in the cohort works the same way, so you can see who is making progress and every founder leaves with a Decision Record.
See the record →Use cases · Programs and hubs
Decide whether a studio venture earns its first hires
Before a venture studio commits a year of runway to a team, find out which venture has evidence behind it.
The situation
Your studio has four ventures in exploration and budget to staff one. Hiring a CEO and an engineer commits a year of runway. Pick on the strength of the pitch instead of the evidence, and the studio finds out a year later.
What you find out
- Which ventures have evidence behind them, compared on criteria set before the results came in.
- Why the studio staffed one venture and paused the others, on record for partners and investors.
- What each venture already tested, so new hires start from it.
Decision Recordworked example
- assumption
Mid-size freight forwarders will pay to automate customs paperwork.
- experiment
The venture lead runs paid pilots with 10 forwarders at $2,000 each for six weeks.
- success criteria · locked
At least 6 of 10 sign a letter of intent for an annual contract by week six. Locked before the first pilot starts.
- evidence
7 of 10 signed.met
decision
Move forward
The studio hires a founding CEO and engineer. The next assumption to test is how long the sales cycle runs.
Studio partners decide; venture lead runs the pilots; agent drafts the experiments.