Test a price change before you roll it out
Find out if new customers will pay more, on a slice of sign-ups, with success criteria locked before anyone sees the new price.
See the record →Use cases · Founders
Test demand in a new market before you launch there
Before you spend a quarter on a new segment, find out whether its buyers have the problem, against success criteria set in advance.
The situation
Your product works for dental clinics and you want to sell to vet clinics next. A launch means new messaging, a new sales list and months of founder time. If the new segment doesn’t have the same problem, you find out after the time is spent.
What you find out
- Whether the new segment has the problem, before you rewrite your messaging around it.
- Which of your assumptions about the segment held, and which still need an experiment.
- The next step, because the record says what was tested and what comes after it.
Decision Recordworked example
- assumption
Vet clinic managers lose enough revenue to no-shows that they will book a demo for a fix.
- experiment
A short outreach sequence to 150 vet clinic managers, pointing to a landing page written for their problem. Two weeks.
- success criteria · locked
At least 8 booked demos from the 150 managers contacted. Locked before the first email goes out.
- evidence
11 demos booked.met
decision
Move forward
Run five paid pilots next to find out whether vet clinics pay what dental clinics pay.
Founder decides; agent drafts the outreach and landing page and logs the replies.