Test demand in a new market before you launch there
Before you spend a quarter on a new segment, find out whether its buyers have the problem, against success criteria set in advance.
See the record →Use cases · Founders
Test a price change before you roll it out
Find out if new customers will pay more, on a slice of sign-ups, with success criteria locked before anyone sees the new price.
The situation
You think the product is underpriced and want to move from $29 to $49 a month. Get it wrong and you either leave money on the table for another year or stall sign-ups when you need them most. Once a new price is public, it is hard to walk back.
What you find out
- Whether the new price holds on your own sign-ups, not in a survey.
- What a higher price costs you, against a number you agreed to before you saw the result.
- Why pricing is where it is, on record for the next time someone wants to change it.
Decision Recordworked example
- assumption
New self-serve customers will pay $49 a month for the same plan without a big drop in conversion.
- experiment
Show $49 to half of new trial sign-ups for three weeks. The other half sees $29. Same product, same trial.
- success criteria · locked
Trial-to-paid at $49 is no more than 2 points below the $29 rate. Locked before the first sign-up sees the new price.
- evidence
$29: 12% converted. $49: 5%.not met
decision
Change course
Keep $29 for solo users and test $49 as a team plan, where the extra value is easier to see.
Founder decides; SwiftCNS proposes the assumption and drafts the experiment.