Test a price change before you roll it out
Find out if new customers will pay more, on a slice of sign-ups, with success criteria locked before anyone sees the new price.
See the record →Use cases · Founders
Test the key claim in your pitch before you raise
Find out whether the claim your round depends on holds up, so you can show investors what was tested and who decided.
The situation
Your deck says mid-market companies will pay $20,000 a year. Investors will push on that line, and if it doesn’t hold, you raise on a claim you can’t back. Finding out after the round means a year of hiring aimed at the wrong customer.
What you find out
- Which claims in your deck have evidence behind them, and which are still assumptions.
- What to say when an investor asks how you know.
- A Decision Record you can walk them through: the assumption, what counted as success, what came back, who decided.
Decision Recordworked example
- assumption
Mid-market buyers will sign an annual contract at $20,000.
- experiment
Send a $20,000 annual proposal to 10 qualified mid-market prospects already in your pipeline. Four weeks.
- success criteria · locked
At least 3 of 10 sign or send a letter of intent at that price. Locked before the first proposal goes out.
- evidence
2 of 10 signed.not met
decision
Change course
Raise on the small-business segment, where customers already pay, and present mid-market as the next experiment.
Founder decides; SwiftCNS finds the assumptions the pitch rests on and drafts the experiment for the riskiest one.